12 Sep '17, 6pm

This golf ball with a 'launch monitor' inside might set the standard for a promo video with most deleted expletives

This golf ball with a 'launch monitor' inside might set the standard for a promo video with most deleted expletives

The GEN i1 golf ball is the latest example of how golf’s most ground-breaking technologies continue to be its smallest . The focus of an Indiegogo crowd-funding campaign, the GEN i1 is a standard golf ball in size and weight but has what its inventor Jason Koo, is calling “a launch monitor” inside. More precisely, he explains, the GEN i1 golf ball’s core houses a nine-axis sensor that tracks the ball’s movement and communicates that data via Bluetooth to your smartphone. Through an app, the GEN i1 ball, callibrated specifically for putting, reveals initial direction, speed, impact force and ball rotation. It also provides games for training, and its algorithms can translate putting-stroke data for use in non-golf arcade-style games. “The data the ball produces helps you understand why you’re missing putts,” Koo said. “Practicing putting is boring, but these algorithms not ...

Full article: https://www.golfdigest.com/story/this-golf-ball-with-a-la...

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